THE BRAND

Founded by Amanda, SÃO SWIM is a luxury swimwear label inspired by the Brazilian summer lifestyle.

Our bikinis are crafted from premium Italian sustainable swimwear fabric, featuring flattering Brazilian-inspired cuts and designs you'll enjoy for many summers.

SÃO SWIM originated from a desire to introduce Brazilian cut swimwear to the UK market, a style that had not been widely available. Defined by its flattering cuts and confident style, SÃO SWIM’S DNA is rooted in Brazil.

From a young age, Amanda admired Brazilian cuts but struggled to find them in the UK. She wanted to bring the vibrant Brazilian bikini culture to the UK, filling the gap for stylish and cute bikinis.